Thursday, 28 April 2011

Client Proposal

In order to create an advertising proposal, i need to gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.The advertising budget for my campaign to advertise(name and purpose of your product)is £100.000.What do you want your adverts to achieve? i would want my adverts to achieve a boost of sales, and i would like them to introduce a new product to the market.What type of advertising would suit your campaign? my campaign will be printed out for bill boards but will mostly be print for magazines and all online adverts.Describe the type of print advert you have in mind:I will use the Ray Ban logo to represent my glasses and i will also have my sunglasses very clear and bold to stand out i will use bright colours and it will look very stylish.What is the target market? my target market will be girls from teenagers to adults as they are girly and are not very expensive for teenagers to buy,the people buying my products will  be very girly and stylish and will be  a very happy person,but they are not extremely girly for adults aswell.

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