Client Proposal

In order to create an advertising proposal, i need to gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.The advertising budget for my campaign to advertise(name and purpose of your product)is £100.000.What do you want your adverts to achieve? i would want my adverts to achieve a boost of sales, and i would like them to introduce a new product to the market.What type of advertising would suit your campaign? my campaign will be printed out for bill boards but will mostly be print for magazines and all online adverts.Describe the type of print advert you have in mind:I will use the Ray Ban logo to represent my glasses and i will also have my sunglasses very clear and bold to stand out i will use bright colours and it will look very stylish.What is the target market? my target market will be girls from teenagers to adults as they are girly and are not very expensive for teenagers to buy,the people buying my products will  be very girly and stylish and will be  a very happy person,but they are not extremely girly for adults aswell.

my product - SHINE SUNGLASSES

My product is going to be sunglasses which are called SHINE the brand of them are Ray Ban and my target audience will be girls teenagers-adults.They will be tortoise shell brown and one side will be red with swirly arms,the arms of the sunglasses bend both ways so they need to be strong and UV.My glasses will be reversible because one side will be brown tortoise shell whilst the other will be red.

Advertising Standards Authority

The Advertising Standards Authority (ASA) is the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British Government, but by a levy on the advertising industry.

Its role is to "regulate the content of advertisements, sales promotions and direct marketing in the UK" by investigating "complaints made about ads, sales promotions or direct marketing", and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and that "no marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise".

Key Features

Shoe Block Design